Moser Baer India's largest and world's second largest optical storage manufacturer has just released 101 popular Hindi titles at attractive price points of just Rs 28 for VCDs and Rs 34 for DVDs. with more in the pipeline. They have already acquired over 1500 Hindi film titles and a total of 7000 titles in various languages like English, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati etc. The distribution of the titles is intended to reach almost every movie enthusiast in the country. Having launched this, Moser Baer is also set to enter into film production.
Confirms Moser Baer CEO, Harish Dayani, " We have signed on Samar Khan of 'Kuch Meetha Ho Jaye' fame for a film starring Rahul Bose, while ad film maker Anthony D'souza will direct a film titled Ishaan, featuring , Shreyas Talpade, and Chunky Pandey, with the rest of the starcast yet to be decided."
Samar Khan's film tentatively titled SHOURYA will be shot in India while 'Ishaan' will be shot in South Africa, says Dayani. A budget of RS 7 Crore has been set aside for each film as well. One of the films is targeted for release at the end of 2007, with the other in early 2008.
In addition, Moser Baer has also signed a production deal with Director Anubhav Sinha which entails a joint production of 12 films within a period of 18 months. These films will provide opportunities to new young directors and actors to make films which will be content dependent. Well, its looks like lucrative year for Moser Baer.
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